PHILOSOPHY AND HISTORY
FROM KEITH ALWARD:

Keith AlwardPHILOSOPHY: My belief that building is a cooperative social activity is at the center of every important decision my company makes. It’s the way we listen to each other, help and teach one another, and recognize the possibilities inherent in another point of view that has created the quality company we’ve become. The development of my employees and the fact that clients come back to my company time and again, all flow from a company culture that focuses on maintaining relationships.

HISTORY: I come from a ranch background where if something needed to be built, you built it. My first independent remodeling and design project was a studio for myself in high school.

ALWARD NEWPORT BEACH STUDIO The Newport Beach Studio was started by Keith Alward in 1960 and completed in 1963. Keith did the carpentry, masonry stone and block work, electrical, design and fabrication of light fixtures, cabinets, doors and windows. This was the ultimate bachelor pad for the recent high school graduate.

Photographs: Susan Alward | Design: Keith Alward | Builder: Keith Alward

Boat Building

Boat Building

Wood boat building, remodeling and work in a lumber yard preceded my coming to Berkeley to complete a Ph.D. in Developmental Psychology. After a decade in Educational Research and Development, I returned to my passion, building. I was a hands-on builder doing most of the trades myself. Helpers turned into full time employees and a business was born in 1979. While my interest in Developmental Psychology remains (a fifth edition of a co-authored book was released in 2011) my passion is building.

Studio-in-progress

Studio-in-progress